Yo Addiction is Springfield's Newest Cold Treat Shop
Family-owned frozen yogurt shop has been open throughout hot summer.
Since opening in June, Yo Addiction has offered cool and unique flavor for Springfield and Union County residents.
While they are part of a growing trend of serve-yourself yogurt shops in the northeast, the owners of Yo Addicton said they were unique for the area. But they emphasized that they were unique among their competitors for offering more flavor and style.
“We have twice the toppings of every other store and more flavors,” Yo Addiction co-owner Paul Marzarella said. He added that in addition to the topping surplus, he and his co-owners—family members all—had discovered a way to put flavors under frozen yogurt as well, and have a “bottoms” dispenser in addition to the toppings. “You can put things on before you even hit yogurt and get a nice cake crust.”
Marzarella said that customer experience was as much a consideration as the food. The décor, bright and designed with modern curves and long couches, is designed to invite lounging. His crew—including his two neices Gina and Angela Delguercio—are encouraged to greet customers.
“I’m very high on employee/customer interaction,” Marzarella said.
So far the approach seems to be working.
“We think Springfield was crying out for us,” Marzarella said.
Yo Addicton is located at 100 Route 22 (Middle Isle).
Kent Roccas
12:39 pm on Thursday, August 16, 2012
This place is the cleanest grooviest yogurt shop I have ever been in. I'm a truly addicted
Stu Jimmyson
12:46 pm on Thursday, August 16, 2012
I have been there about 15 times since it opened. I am truly addicted! They aren't kidding when they say they have the most flavors and toppings. My kids bug me to do there daily. It is such a fun and relaxing experience for the whole family. The staff is GREAT!
Ella G.
12:52 pm on Thursday, August 16, 2012
We typically go an spend $80 on a movie and junk once a month, NO MORE!!! The kids would rather go to Yo Addiction. It is now an every Friday night event for the family. It is more fun, costs less, and healthier. I LOVE THIS PLACE!!!!!!
Joe Shmikelmacker
12:56 pm on Thursday, August 16, 2012
Dudes... True story, I met my future wife at this joint over a cup of Sea Salt Pretzel. The tunes were jammin and we caught each other mouthing the Lyrics to " I kissed a girl and I liked it".. It was love at first sight
Ron Mund
1:32 pm on Thursday, August 16, 2012
amazing atmosphere! Fantastic flavors and toppings. never saw a bottoms bar until here, i love it!!!
wiil be back with my girlfriend again and again. keep it up YO!
Jimmy Friar
1:40 pm on Thursday, August 16, 2012
I'm so happy Springfield, Union and Mountainside have their own Froyo. I went there and you get greeted with a hello and can taste anything. The Owner walks around and is friendly with everyone, doesnt hide like other places. He has his crew cleaning and the whole concept is so impressive. If only more places operated like this. Thanks Yo Addiction
Parker Dewey
5:36 am on Friday, August 17, 2012
I went there last week and got the wedding cake, which was great. But then I heard about the sea salt pretzel, and I was like "OH MAN, I SHOULD HAVE GOT THE SEA SALT PRETZEL!" So now I'm going back Friday to get the sea salt pretzel. But then again maybe I'll skip lunch and get the wedding cake AND the sea salt pretzel. Man I don't know what I want now........
Beector Sanjigupteesh
5:42 am on Friday, August 17, 2012
I like these yogurt
Cindy Manfra
12:03 am on Monday, August 20, 2012
This place is great - the best part is it is either low fat or fat free!!
Mike Sopka
2:29 am on Tuesday, August 21, 2012
The yogurt is just the right temperature and consistency. The toppings are fresh and the staff is very nice.
qwert
2:14 am on Saturday, March 9, 2013
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