Seabra Opens Doors Today

New specialty supermarket opens in General Greene Plaza

Springfield, your new supermarket is now open. Following a ribbon cutting ceremony last night, Seabra opens its doors today.

The Springfield store, in General Greene Plaza on Morris Ave. in the space , is the tenth store opened by the family-owned market in New Jersey. Co-owner Americo Seabra was on hand for the ceremony, and proudly related how his family opened the first store as a bodega on Ferry Street in Newark in 1974.

In addition to the standard grocery staples, Seabra offers a number of Portuguese and Spanish baked goods and produce.

“We don’t consider ourselves to be an ethnic store,” Seabra said. “We’re a specialty store.”

Springfield Township Committee member Jerry Fernandez knows Seabra through owning his Harrison restaurant and said it would be a great addition to Springfield.

“I’m familiar with his products,” Fernandez said, singling out Seabra’s ironbound-style rolls and breads for praise. “It’s nice to bring some diversity to Springfield.”

Springfield elected officials and prominent members of the business community attended the ribbon cutting ceremony to welcome Seabra to the Township. Officials on hand included Committee members Jerry Fernandez, Rich Huber and Marc Krauss, Mayor Hugh Keffer, Committee member-elect Ziad Shehady and State Senator Thomas H. Kean Jr. Prominent members of the business community also came out to show their enthusiasm for the new market, including and .

Fred Ostry November 10, 2011 at 09:39 PM
As a member of the Springfield First Aid Squad and long time town resident, welcome Seabra to Springfield.
a fan November 11, 2011 at 02:16 PM
Welcome and congratulation to Seabra! I look forward to being a patron!
Anthony Fannelli November 11, 2011 at 02:35 PM
It is great to have a local market again...the store staff was friendly and helpful. If is so open and clean AAAAAAAAAAh NICE.
BARBARA January 25, 2012 at 04:24 PM
claire July 21, 2012 at 11:43 PM
Every time i bought meat here it was horribly bad. When I went to return chicken after the third time of this happening, I noticed the whole section of meat where I grabbed mine from was bad. They also have no manufacturer name on most meat products. The place also reeks of bad fish. I rented the carpet cleaner there and to my shock none of the three young boys who worked there offered to help carry the machine to my car, instead they laughed and talked among themselves while they hung out up front right next to the carpet machines, sad to see kids so lazy .I live in Springfield 15 yrs now and very disappointed in this store.


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